"Essential" cookies let you move around the website and use essential features like secure areas and online billing. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet.
| Name | Description | Expiration |
|---|---|---|
| Apache | This cookie is set to provide a unique identification of the User and is passed back to the server with each subsequent request. The cookie allows us to distinguish between requests from multiple Users vs. multiple requests from the same User. The information is used by many features of the Content Management System as well as the systems responsible for protecting the website from abuse (e.g. a Denial of Service attack). | one "session" (i.e. until the browser is closed) |
| cookie_option_shown | This cookie controls whether the "privacy options" tab has been shown to the User. The tab appears only once per session on the first page that the User lands on. | one "session" (i.e. until the browser is closed) |
| privacy_preference | This cookie is set to record the fact that a User has opted to disable cookies. | 1 year from set/update. |
| privacy_cookie_status | This cookie is set to record the fact that a User has opted to enable cookies. | 1 year from set/update. |
| cms_device | This cookie detects what type of device is being used so that the user experience can be tailored accordingly. | 6 months from set/update. |
| Name | Description |
|---|---|
| _fbp, fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| lastExternalReferrer, lastExternalReferrerTime | Detects how the user reached the website by registering their last URL-address. |
| Name | Description | Expiration |
|---|---|---|
| TP.uuid | Set by Trustpilot when our customer review widget loads on the site. Assigns a unique anonymous identifier to the visitor's browser, used by Trustpilot's Content Integrity team to detect fraud and scams across its platform. More information from Trustpilot. | Up to 1 year |
| OptanonConsent | Set by OneTrust, Trustpilot's cookie consent management platform, to store the visitor's cookie consent preferences for trustpilot.com. Records which categories of cookie the visitor has accepted or declined on Trustpilot's own website. | 1 year |
| OptanonAlertBoxClosed | Set by OneTrust on behalf of Trustpilot to record that the visitor has seen and dismissed the cookie consent banner on trustpilot.com, so that it is not shown again on subsequent visits. | 1 year |
| amplitude_id_*trustpilot | Set by Amplitude analytics on behalf of Trustpilot to assign a unique device identifier. Used by Trustpilot to track visitor interactions with its platform and widgets for analytics purposes. Present on some configurations only. | 400 days |
| ajs_anonymous_id | Set by Segment, Trustpilot's analytics data platform, to assign a randomly generated anonymous identifier to the visitor. Used to count unique visitors and track usage events across Trustpilot's platform. Present on some configurations only. | 1 year |
| ajs_user_id | Set by Segment on behalf of Trustpilot to store an identifier for visitors who are logged in to a Trustpilot account. Used to track usage events and target marketing. Present only when the visitor is logged in to Trustpilot. | 1 year |
We use Google Analytics 4 to understand how visitors use our website. It sets first-party cookies that assign each browser a randomly generated client ID, so that we can measure visits, sessions and the general performance of the site. This client ID does not tell us your name or contact details, but it is treated as personal data under UK data protection law and is only set with your consent. For more information see Google's Privacy & Terms.
| Name | Description | Expiration |
|---|---|---|
| _ga | Set by Google Analytics 4 to distinguish users by assigning a randomly generated client ID. Used to calculate visitor, session and campaign data. | 2 years (browsers commonly cap first-party cookies at around 13 months, so the effective lifespan is often shorter) |
| _ga_<container-id> | Set by Google Analytics 4 to persist session state for this property, so that page views within a single visit are grouped into one session. | 2 years (similarly capped in practice) |
| _gid | Set by Google Analytics 4 to distinguish users on a daily basis by assigning a randomly generated client ID. Used to measure engagement time and session data. Present on some configurations only. | 24 hours |
| _gat_gtag_<id>, _dc_gtm_<GTM-id> | Set by Google to throttle the rate at which requests are made. Present on some configurations only. | 1 minute |